Here and now, caring for our mental health is more important than ever, and it’s a subject which is very close to our hearts at Hallmark. In recent times we’ve seen an increasing demand for support cards and we realised that there is a need for something specifically aimed at male customers. We have been so inspired by the amazing work done by Andy’s Man Club over the last few years and we knew, in partnership with them, we had the chance to create something really special.

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